About the BID

The BID is a new opportunity for businesses on Nantwich Road, Crewe town centre and Grand Junction Retail Park to have a stronger voice in the future development and management of improvements across the proposed BID area.

This will enable the business community to fund and deliver a new business led programme of improvements that will create a safer, more vibrant and prosperous environment for businesses within the BID area.

Three Theme Plan

01. Creating a Better Crewe Experience

02. Safer, Cleaner, Greener

03. Connecting Crewe’s Business Communities

Key Objectives

The plan to create a stronger and more connected Crewe business community would:

  • Deliver a business-led agenda, representing BID Business by influencing and working with strategic partners
  • Sustainably grow the number of visitors and consumers with high quality, sustained marketing and promotion of BID businesses
  • Build the right environment to support existing companies and attract new businesses to the Crewe BID area
  • Create an animated, vibrant and engaging destination
  • Deliver £1.6million of added value investment

The BID Board

Graham Saunders

General Manager, South Cheshire Glass LTD

Bio - Chair of the BID

Graham is a local businessman who has been managing one of the largest home improvement companies in the area for the last 10 years. Graham has joined the Crewe BID board to put his experience and expertise at the disposal of the business community of Crewe. He is looking forward to adding valuable insight and experience to the board, ultimately playing his part in developing and improving Crewe town to a thriving place that the people of Crewe and surrounding areas can be proud of.

Juliet Davies

PR & Social Media Manager, United Carpets


Juliet’s husband Eddie has owned United Carpets on Nantwich Road since 2010. Juliet believes joining the board would be a great opportunity to be a part of taking Crewe forward and increasing its profile across the region and nationally, and will play an important role in attracting investment, improving street cleaning and security, making the town a better place to live for its own residents, and more attractive to visitors. She has experience working in the media and will utilise her connections for the benefit of the Crewe BID Company LTD.

Thomas Jones

Solicitor, Hibberts LLP.


Thomas has joined the Crewe BID Board to represent the views of the business community in Crewe, with the intention and aim of playing a greater part in providing a stronger voice for all the businesses across the town.

Mark Hills

Chief Executive Officer, YMCA Crewe


Mark was a member of the initial steering group set up to develop a Business Improvement District for Crewe. He believes that the YMCA plays a key part to plan in the ongoing development of Crewe and is looking forward to supporting the Crewe BID Company, and the business community of Crewe, in generating further investment for the town.

Ben Clark

Head of Investment Management, Direct Real Estate UK, UBS Asset Management (UK) Limited


Ben is keen to join the Crewe BID board as a representative from Grand Junction Retail Park, ensuring that businesses across the BID area all benefit from the investment made from the BID.

The BID Team

The Groundwork Cheshire Lancashire & Merseyside BID Team provides a comprehensive management service for the Crewe Business Improvement Company Limited, and we are the first point of contact for any issues, problems or queries that you may have.

If there is anything at all that you need advice on, have a problem with, or need directing to a specific contact to rectify an issue, then please do not hesitate to get in touch with us.

If there are any ideas for improvement, or something you would like to see implemented within the town, please let us know. There are regular forums, consultations and customer satisfaction visits and surveys, so there are plenty of opportunities to provide us with feedback.

Andrea Morley

Interim p/t Crewe BID Project Manager

[email protected]

07483 932 667

Greville Kelly

Appointed advisor to support the establishment of the Crewe BID Company Ltd

[email protected]

07714 322 023

How it Works


All premises with a rateable value greater than or equal to £12k will receive a vote.

If a majority vote in favour of the BID (by number and rateable value) the BID is approved for a 5 year period.



Businesses within the Crewe BID area form a representative Board to govern the BID.

The BID Board would include representation from companies across the Crewe BID area.



The BID team is appointed to manage the BID by the BID board.

New projects and services agreed by the business-led BID board are commissioned in line with the BID proposal.

The impact and success of the BID is reported to businesses.

Download the BID Proposal

The BID Area

Download the BID Proposal

“Having a BID in Crewe would provide businesses in the BID area with a voice that would be heard by key decision makers. We would be able to begin shifting the status quo. Currently businesses receive little notice or communication around events or developments. The BID would provide the means to change this for the better.”