Marketing Services Request for Quotation
Groundwork Cheshire, Lancashire & Merseyside, acting on behalf of Crewe Business Improvement District (BID) seeks to procure the services of a marketing agency or collective of agencies who will deliver the marketing and communications for the BID. The primary purpose being to showcase Crewe as a place to do business and for visitors and consumers to enjoy what the town has to offer in terms of history, heritage, open green space, leisure, hospitality and retail.
About this RFQ
Crewe BID was established in April 2024 and is a new opportunity for businesses on Nantwich Road, Crewe town centre and Grand Junction Retail Park to have a stronger voice in the future development and management of improvements across the BID area. The BID enables the business community to fund and deliver a new business led programme of improvements that will create a safer, more vibrant and prosperous environment for businesses within the BID area.
Those looking to submit a proposal, are strongly advised to review the approved BID proposal in full, which can be found here: Crewe BID Proposal
Discover Crewe
Discover Crewe will be the flagship brand of the Crewe Business Improvement District (BID), it will elevate the town centre’s appeal and economic vitality. It will be instrumental in achieving the BIDs goal of driving footfall and consumer spend by creating a vibrant, attractive, and engaging environment for both residents and visitors. The brand was developed and approved by the BID Board in January 2025, with a clear set of brand guidelines and the creation of the Discover Crewe website (due to launch by May 2025).
Discover Crewe Brand Guidelines
The brand will play a critical role in supporting local businesses by enhancing their visibility and connecting them with the wider community. It must leverage various marketing channels to promote Crewe as a dynamic and welcoming town, encouraging more people to explore, shop, dine, and enjoy all that it has to offer.
Project Timeline
The project timeline is as follows (please review submission requirements below):
- 21st March 2025: Specification issued.
- By 4th April 2025: Submit an expression of interest via email to [email protected], indicating your intention to submit, your company name, and contact details.
- 11th April 2025: Submit quotations by 5pm.
- W/C 14th April 2025: Supplier shortlisting.
- W/C 21st April 2025: Shortlisted agencies to meet Crewe BID Board members.
- Before 1st May 2025: Successful agency appointed.
The appointed agency will be responsible for developing a detailed project schedule, including key milestones requiring client sign-off.
Submission Requirements
- Expression of Interest: Submit via email by 5pm on 4th April 2025.
Late submissions may be accepted on a case-by-case basis. - Proposal Submission: Submit by 5pm on 11th April 2025, including:
– Company Information:
– Full registered business/company name, number, main office address, and contact details.
– Company background, including:
– Duration of operation.
– Names of key leadership personnel. - Proposal & Fees:
– Summarise the core elements you will deliver per the brief (max 2 pages).
– Provide fees for each work component within this document.
– One supplementary document may elaborate on the proposal(s), covering:
– Approach to timely delivery and outstanding service.
– Detailed budget breakdowns, including hourly/daily rates and expected project hours. - Delivery Team: Provide details of the project team, including evidence of previous relevant
experience. - Previous Work & References: Include evidence of work done for similar clients in the past three
years, with contact details for two references. Include information on the approximate annual
value of contracts delivered. - Policies: Provide copies of Public Liability Insurance, Health and Safety Policy, and Environmental
Policy.
